VIVĀRA Collective: The Future of Luxury Destination Weddings

October 5th, 2025 | By Jay Patel (beatsbyjay)

“Weddings aren’t just about one night — they’re about moments. The ones you live, the ones you relive, and the ones you carry with you forever.”

From the very beginning, I built beatsbyjay around one mission — energy. My job wasn’t just to play music; it was to move the room. To make people feel something. To create that space where everyone — couples, families, and guests — could let go and be comfortable.

Then came ST$TR (StayTuned4TheRecap) — born from the idea that the story doesn’t end when the night does. Content became a way to relive the memories to last a lifetime. Derived from a very famous movie quote: "Life is like a film, it always has a happy ending, and if it's not happy then it's not yet the end" (Om Shanti Om | 2007)

But something bigger has been brewing. Something that brings it all together.

Introducing: VIVĀRA

"Live in the Moment"

This isn’t just a new brand — it’s the next chapter. A global luxury wedding house built to redefine how couples experience their celebration.

The Name

VIVĀRA comes from two roots:

• Vivāha — Sanskrit for “wedding,” sacred and deeply traditional.

• Vivere — Latin for “to live,” to embrace life fully.

Together, they form VIVĀRA: “to live the wedding.” A fusion of culture and lifestyle —

South Asian soul meets global luxury. It’s more than a name. It’s a mindset.

Why the Industry Needed This

Let’s be real — couples spend more on their wedding day than almost anything else in their lives. It's the single day biggest investment you ever make in your life & it’s supposed to be the most unforgettable celebration ever. But too often, they spend it stressed — running through timelines, juggling vendors, checking details, instead of actually living it.

By the end of it all, most couples look back and realize they didn’t get to feel their own wedding. The amount of times I heard couples, even my own couples, mention to me they missed eating, talking with guests, taking photos & more because they were busy being busy...really makes me sad. They barely got to be apart of the things they not only organized & planned, but also paid for...

That’s what VIVĀRA is here to change.

What We Do

VIVĀRA is a collective — not just a team, not just a vendor. We unite three pillars under one global house:

Content – BTS/POVs & Cinematic Recaps | The story that lives forever.

Coordination – Timeline Curation, Vendor partnerships, destination logistics, and seamless execution.

Entertainment – DJs, MCs, curated artists/musicians. | Vibes & NRG

All under one roof. All built around one mission: to let couples live in the moment.

From Beats to a Collective

Every step of this journey has been about connection.

beatsbyjay created the NRG.

ST$TR captured it.

Now VIVĀRA is here to scale it — globally.

From Lake Como to Jaipur, Dubai to Mexico, we’re building experiences that redefine what it means to celebrate love. When entertainment, content, and coordination move together in sync, a wedding doesn’t just run smoothly — it becomes an emotion you’ll carry for life.

The Vision

This isn’t about doing more. It’s about doing it right.

Less stress. Fewer moving parts. More freedom to be present.

VIVĀRA will unite a trusted network of DJs, creators, planners, and storytellers who share one standard: luxury, precision, and emotion.

We’re building a movement that elevates weddings into something bigger than an event — a feeling, an energy, a memory that lives on.

A Note to Couples & Vendors

To the couples: Your wedding isn’t just another date on a calendar — it’s your story. Our mission is to make sure you live every second of it.

To the planners, photographers, artists, and vendors: Collaboration sits at the heart of VIVĀRA. We’re not here to compete — we’re here to create together. When we all win, the couple wins.

The Future of Weddings

The future isn’t about bigger ballrooms, expensive decor, or crazy destinations. It’s about freedom. It’s about presence. It’s about living in the moment.

Weddings are evolving — couples crave experiences, not checklists. They want storytelling, not stress. They want their memories captured, their guests cared for, and their celebration to feel alive.

And that’s exactly what VIVĀRA delivers.

Closing Thoughts

From BeatsByJay to ST$TR to VIVĀRA Collective — every chapter has been about energy, connection, and storytelling. This next chapter takes it global.

This isn’t just another brand. This isn’t just another wedding. This is the future. This is VIVĀRA Collective.

Live in the moment.

@beatsbyjaynj

@staytuned4therecap

@vivaracollective

vivara-collective.com